Zip2Media was tasked with developing new creative, new messaging, reallocating media budget, adding new media platforms, sports sponsorship implementation, in-casino promotions, email marketing, full website redesign, blogging, social media strategy, contesting, developing scripts for 3 new TV commercials, hiring models, photographers and editing commercials. They wanted a fresh new look.
How We Did It
California Grand Casino’s business continued to steadily rise, many times to full capacity. Zip2Media nominated California Grand Casino for Best Casino in the East Bay for both Diablo Magazine and The East Bay Times, winning three years in a row. Zip2Media set up a co-partnership with the Contra Costa Food Bank and California Grand Casino for both the Thanksgiving and Holiday Food Drives.