With the proliferation of solar companies popping up all over the East Bay, Diablo Solar wanted to get more targeted with its message, increase their online presence and have us redesign their website.
How We Did It:
- Developed a marketing and advertising strategy-online and offline-to more efficiently target homeowners who don’t have solar electric or solar pool heating
- Eliminated all advertising where cost-per-lead was too high and results ineffective; redirected those dollars into areas where ROI was significantly higher and measureable
- Implemented a robust Search and Digital campaign along with video, mobile, broadcast and print, to increase the lead generation funnel; A/B testing of all digital ads and offers
- Completed website redesign (Expression Engine CMS)
- Designed a social media strategy to increase customer engagement and show product
Cost-per-lead went down over 200% and our “Click-to-Call” campaign was so successful that the client had to hire another scheduler! A consistent, methodical Search and Digital strategy that geo-targets homeowners without solar, along with brand new creative, new incentives, new website launch, and strong, fresh, engaging social media content, proved to be a very successful approach.