Rapid Healthcare is a mobile medical app software company headquartered in Irvine California. Their mobile apps, Mother’s Milk and Donor Milk provide a total feeding solution in Neo- Natal Intensive Care Units (NICU’s) throughout the country. These apps integrate with the hospitals Electronic Medical Records (EMR) system to eliminate the chance of misfeeds during a baby’s critical time in the NICU.
Rapid Healthcare reached out to Zip2Media to do the following: 1) introduce their products and announce their VC funding, 2) generate press releases to gain brand exposure and help secure second round of funding 3) distribute press releases regionally through wire service, 4) field press calls and navigate the complexities of the media reporting process.
How We Did It:
With over 300 pickups and a 28% increase in social media shares, our team was able to provide Rapid Healthcare with the critical exposure needed to begin building their brand with key decision makers in the hospitals and NICU’s in California as well as the Venture Capital community. Zip2Media’s ability to reach out to reporters and journalists resulted in an extensive interview and article published in the Orange County Business Journal.
Founder and President of Zip2Media, a marketing and advertising agency located in the Bay Area and Orange County.