Robin creates and executes large-scale integrated media strategies for Zip2Media. Representing over 300 radio stations nationwide, Robin has purchased over $10 million in advertising dollars in broadcast, digital, print, sports and event sponsorship marketing. Robin’s client roster spans a myriad of high profile brands and top national advertising agencies including J. Walter Thompson, McCann-Erickson, Initiative, Chiat Day and Bozell, to Fortune 100 clients-Coca Cola, Chrysler, Subway and General Mills-to Black Starr & Frost, Barney & Barney, along with prominent companies in the legal, financial and software industries.
Robin encourages clients to “think outside the box”, partnering with them to develop big ideas, that drive sales. Combining solid negotiating acumen with strong media relationships, Robin maximizes client budgets by negotiating an additional 10%-20% in added-value media. Innovative thinking coupled with successful execution has compelled our clients to put their complete trust in Robin.
Robin’s distinguished career highlights include well-respected media organizations such as Katz Radio Group in Los Angeles, ABC/Disney Radio & Digital Media Group in San Francisco and the Los Angeles, San Diego and Orange County Business Journals. Additionally, Robin has managed sports sponsorship marketing campaigns (including Sweepstakes, Point of Sale, talent endorsements, etc.,) with the San Francisco 49er’s, Los Angeles Lakers and Angels Baseball. She has created client partnerships with such notable organizations as Professional Women in Business (PBWC), The American Heart Association, Race For the Cure, and the Bay-to Breakers.
Robin resides in Irvine, California with her husband Mitch and their two boys Brandon and Ryan. When she is not finding the best ROI for her clients she is bike riding, enjoying time at the beach or attending her son’s lacrosse games.
Robin can be reached directly at 714-514-4885 or email at Robin@Zip2media.com.